Making Your Website Google Friendly

If you’re managing your own website using software such as WordPress, then you can take advantage of some built in functions to really make your website a search engine magnet. There are Four Key Zones for maximizing your potential — Title, Headings, Description and Body Copy.

Ok, so you have your keyword list ready, so now what? Lets take it step by step. (This tutorial assumes you’re using WordPress, but the concept is the same for any setup.)

Title

This isn’t the title of the article or page (which we’ll cover next) but rather the title that appears in your browser window. Inside a WordPress post, if you’ve installed either the All-in-One SEO plugin or WordPress SEO, you’ll find the field to enter the title all the way at the bottom in the your SEO plugin section. (Note: if you’re a Site Sparker client this plugin, we’ve already installed All in One SEO for you.)

Make sure not to go over 60-65 characters and write it like a news headline, capitalizing each word in the sentence. The headline should have one or more keywords that match the content on the page and should be written in a catchy way so that people will want to click on it — this will be the link that people see in Google, so make it pay!

Bad Example: My great breakbeat music

Good Example: Breakbeat DJ Downloads and Free Giveaways

Description

Still at the very bottom of the page inside WordPress, we’re gonna write the description for the page. This is what you see when you’re searching in Google — it appears below the big blue link. You could have one description for your site, but its better if you use a different one for each page since it allows you to use more keywords! While the suggested limit is 160, you can go over that if you want, however no one will see it in Google.

Descriptions should be written in sentence form. You can usually fit two sentences and it becomes an interesting challenge to see how many keywords you can get in one description! Here’s an example:

Its all about the bass + drum… Low cost, funk and funky breakbeat DJ downloads. Breakbeats, not wallets! Weekly free track giveaways for lucky breakbeat DJs.

Let’s look at that again, with the keywords highlighted:

Its all about the bass + drum… Low cost, funk and funky breakbeat DJ downloads. Breakbeats, not wallets! Weekly free track giveaways for lucky breakbeat DJs.

Let’s look at a couple of phrases there… First, the easy one — breakbeats. Even as a breakbeat music producer I never would think that term was ranking so high (my first choice was the singular version of the word), but the numbers were HUGE. So the challenge was to work it into a short sentence that sounded natural, hence the clever pun.

More significantly, lets look at the phrase funky breakbeat DJ downloads. This one is actually consider THREE different keyword phrases! Its “funky breakbeat”, “breakbeat DJ” and “DJ downloads” all rolled up into one! This is an example of an overlapping set of keywords within the same sentence. So get clever when you’re writing your description tags and if you have an enticing offer, make sure to work it in — after all, this is essentially an advertisement inside Google!

If you’re editing your site in HTML, then this is what the code should look like:

[code]<meta name=”Description” content=”Add your description here.”>[/code]

Headings

This covers two elements in the page — both the actual title of the document (that goes at the top of your WordPress page) as well as Headings within the page. Note that the Headings above (Title and Headings) are a little bigger and bolder than the rest of the text on the page? That’s because we set those phrases to use a Heading 3 or H3 tag in the text editor. Headings are a significant source of Google page analysis, so don’t overlook these sections of the page as you can really nail some good keywords here.

Let’s look at some good examples.

“Headings” by itself (as we’ve typed it) is direct and to the point. Its also not very descriptive for Google. Why? Because we don’t have this page indexed in Google and don’t want it there! But if we WERE trying to get a good ranking for this page, we would have written the Heading to say something like this:

Using Heading Tags for Good SEO

See the difference? Much more descriptive and it includes a lot more keywords for Google to scan through. So while you might think you don’t want to have a long page of text, its actually okay if you break it all up with some great, keyword-rich phrases, but don’t forget to set them to H2, H3 or H4 in your text editor! Just making the text bold and larger will NOT WORK.

Body Copy

You might think that repeating the words “body copy” in a sentence after you’ve already written “body copy” in the heading is redundant, but from an SEO perspective, its actually really important. Because, in Google’s eyes, it increases the possibility that your content really is about the subject you’re writing. So if I was trying to rank for the term “body copy” then its good that I have it written on the page in an H3 heading as well as three times in this paragraph. Our only words of advice are don’t go toooo crazy with the repetition (because Google considers that spam) and always make it sound natural while you’re intentionally spiking your content with luscious keywords.

Conclusions

To sum up, if you want your page about “breakbeat music” to show up in Google, you need to write that phrase into the Four Key Zones – Title, Description, Headings and Body Copy. Make sure you repeat your keywords a lot, but always naturally! (Google is getting more sophisticated daily so they’re getting better and better at detecting fake content.)

Most of all, you should have fun! It can be a little tedious at first, trying to keep track of these four target areas, but as you get used to it, the more interesting it becomes.

The All Important Next Step

Yup, that’s right, there’s more. But that’s covered in the In-Depth Guide to Backlinks.